PROJECT: Littlefield NYC Website Redesign + Web Banners
This eco-friendly diverse event venue in the industrial in Gowanus, Brooklyn is edgy and cool but their old site was not representing them well. A highly limiting one-column layout, small social media badges, no room for advertising their events, a hard to use navigation system with no drop-downs, hard to read typefaces, washed out images with the transparent events scroll, and no facebook badge or twitter feed were the main problems among many.
STRATEGY & SOLUTION:
A full facelift was done and achieved all the goals by implementing:
- A new logo interpretation with a new second typeface that is bolder yet clear to read.
- A two-column layout that would increase real estate for promotions and afford Littlefield the ability to provide high quality content and resources for their patrons as well as performers.
- Custom graphics for call-outs were designed on the sidebar to help promote certain key areas they desired.
- Mission accomplished!